MBA Insights: Joe Welu of Total Expert on Marketing Technology

On September 17, 2018, founder & CEO of Total Expert, Joe Welu was published on

MBA Insights: As the mortgage industry transitions to a purchase market, why does marketing technology take on greater importance?

Joe Welu, Total Expert: Companies like Amazon and Uber have removed friction from online commerce and consumers now expect this ease of doing business with all companies across all industries, including when they’re making one of the biggest purchases of their lives: buying a home.

These expectations are driving digital transformation in the mortgage industry. At the same time, the cost to originate a loan continues to rise and is now approximately $8,500, according to MBA. The right marketing tech stack should make loan officers more efficient and effective, directly impacting the cost associated with closing each loan.

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