On Sept. 23, Total Expert Founder & CEO was featured in MBA Insights.

Humanized marketing is tough. It takes time to build relationships with your customers so that you’ll know their needs well enough to deliver the information they need when they need it most. But the payoff is huge: getting the right message to the right person at the right time creates loyalty and increases the lifetime value of every customer you serve.

The same is true of relationships you maintain inside your organization–that is, with your employees.

It’s critical to show your employees that they’re an essential, highly valued part of your operation. If you’re set up with the right technology to empower lenders to take strategic risks and an internal communications plan with room to celebrate their successes, you’ll find it easier to attract and retain the best of the best.

Read the full article in MBA Insights.