MartechCube: Interview with Founder & CEO of Total Expert - Joe Welu

On August 27, 2018, founder & CEO of Total Expert, Joe Welu was published on

  1. Tell us a little bit about your role and how you got here. What inspired you to start a martech company?

I’m the founder and CEO at Total Expert, a SaaS company that created the first web-based, enterprise-level marketing and sales software solution built specifically for banks and mortgage lenders. I’m passionate about empowering producers to bring personal relationships back into big financial purchases. Somewhere along the line, banks and mortgage lenders started focusing more on the transaction instead of the customer relationship, and I want to restore that focus on the relationship. I spend a lot of time talking to our prospects and customers, CMOs and loan officers alike to understand the needs of our customers and ensure that Total Expert is giving them the tools they need to serve their customers and grow their business.

Before starting Total Expert in 2012, I co-founded and led one of the most successful real estate teams in the country. I also served as an advisor to real estate brokerages and lenders and developed marketing programs that generated more than $1 billion in residential and mortgage sales volume.

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