Hudson United Mortgage Partners with Total Expert for Digital Transformation
Marketing Operating System empowers loan officers to communicate their value proposition to partners and clients
Hudson United Mortgage, a New York-based mortgage, title and insurance company, will deploy the Total Expert Marketing Operating System™(MOS), the first marketing and sales platform designed specifically to meet the unique needs of financial services organizations. Hudson United will leverage the Total Expert MOS to enable loan officers and attorneys to seamlessly and effectively tell the Hudson United story and communicate their value proposition to referral partners, prospects and clients.
“Total Expert came highly recommended to us by a newly hired loan officer and as we took a closer look, it became clear the system would remove barriers for our salespeople, empowering them to be more efficient from day to day and grow their business,” said Kevin Downes, director of sales at Hudson United Mortgage. “The Total Expert MOS will allow our team to more effectively reach consumers and enhance the overall customer experience. I’ve worked with a lot of marketing and sales automation tools and the Total Expert MOS is the best I’ve ever used.”
The Total Expert MOS will empower Hudson United Mortgage loan officers to spend their time more efficiently and in ways that will add value to their business – enabling them to build customers for life and grow their personal brands within the enterprise.
“Organizations set themselves apart from competitors by how they leverage technology to enhance their brand and their people,” said Joe Welu, founder and chief executive officer at Total Expert. “At Total Expert, we are proud to give Hudson United Mortgage powerful tools so they can communicate their unique value to their referral partners, prospects and clients.”
About Hudson United Mortgage
Hudson United Mortgage, Title, and Insurance are a family of companies with common ownership dedicated to making the process of buying a home easier and more affordable. Hudson United Mortgage Services, LLC is a mortgage abstract company licensed in New York, New Jersey, Connecticut, and Florida. Hudson United Title Services, LLC is an independent title insurance abstract company licensed in New York and New Jersey. Hudson United Insurance Services, LLC is an insurance abstract company licensed in New York and New Jersey.
For more information about these companies, visit www.hudsonunited.com.
About Total Expert, Inc.
Total Expert is a software-as-a-service (SaaS) company that provides the first modern, web-based, enterprise-level marketing and sales software solution built specifically for mortgage and financial services. Eight of the top 15 mortgage lenders in the country use Total Expert. Total Expert ensures that marketing, compliance, and sales are aligned in a single system of record, and provides tools including marketing, co-marketing and CRM. Every marketing asset ever created, downloaded, or deployed is tracked with on-demand audit level reporting. The highly flexible, profile-based architecture provides precise permission controls and hierarchy settings for endless custom reporting and analytics options based on the unique preferences of the organization.
For more information, visit totalexpert.com.