HousingWire: Building A MarTech Stack For The Digital Transformation Era
On August 16, 2018, Joe Welu, Total Expert founder and CEO was published on HousingWire.com.
The mortgage industry is racing to catch up to consumer expectations around online commerce – and marketing technology is taking center stage.
Companies like Amazon and Uber have removed friction and consumers now expect this ease of doing business with all companies across all industries, including when they’re making one of the biggest purchases of their lives: buying a home. Consumers’ high expectations for interacting with brands online is driving digital transformation in the mortgage industry.
Companies that embrace digital transformation will be rewarded – and those that don’t adapt will continue to see their market share shrink.
Read the full article on HousingWire.com.