Dodd Frank Update: Total Expert Founder Talks Modernizing, Personalizing Marketing

On Nov. 13, 2018,  Joe Welu, founder & CEO and Sue Woodard, chief customer officer of Total Expert were featured in Dodd Frank Update.

Consumer experience is becoming a greater priority than perhaps ever before in the mortgage industry and there is no shortage of opinions on the best approaches to improving how lenders interact with the people they serve.

Total Expert CEO Joe Welu founded the company in 2012 with the idea that consumer relationship management systems had room for improvement in that regard, which led him to develop a marketing operating system, designed to deliver a modernized, personalized experience for consumers.

Find out what Welu believes is essential to delivering the best customer experience possible.

Read the full article in Dodd Frank Update.