Credit Union Times: 3 Keys to Successful Social Media Marketing

On September 28, 2018, founder & CEO of Total Expert, Joe Welu was published on

There’s no doubt social media has become an important channel for business growth. According to a Pew Research Center survey, 68% of U.S. adults are Facebook users and more than half of U.S. adults use the platform several times a day.

Most Americans also rely on social media to shop and inform themselves about products and services, including mortgages. The problem is relatively few credit unions are fully taking advantage of this trend. They may have social media accounts, but many fail to leverage these platforms to create targeted messaging to cultivate members for life.

At the same time, many credit unions may not know how to leverage social media, especially as new tools and innovations can make it more powerful than ever. Below are three keys to successful social media marketing that will empower your organization to deliver the right message at the right time to the right person.

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