CMBA: How To Empower Personal Branding From The C-Suite

On September 4, 2018, Joe Welu, Total Expert founder & CEO was published on cmba.com. 

The primary role of any brand is to ensure your product or service is the first a consumer thinks of when making a purchasing decision. Traditionally, the term “branding” conveyed images of advertising, corporate identity programs and press releases – all tightly aligned with the corporate strategy.

With over four billion people now using the internet, the scope of the term “brand” is expanding to include your individual employees and their online presence, giving rise to the personal brand. Empowering your mortgage loan officers’ (MLOs’) personal brand within the enterprise positions them to create authentic relationships within their community that will support the corporate brand identity.

Read the full article on CMBA.