Bank Business: How Banks Can Use Personalized Marketing to Grow Inside and Out

On May 10, 2019,  Total Expert Founder & CEO Joe Welu was published in Bank Business. 

Superlative, hyper-relevant experiences through Amazon and Netflix have transformed customer expectations for every industry. And technology is positioning the banking industry to meet these rising expectations. While the bar is high, the good news for banks is that technology solutions have made delivering this level of customer experience possible.

Now it’s up to banks to invest in technology that empowers customer-facing teams to support this level of customization. This article will outline how adopting solutions to execute personalized marketing at scale will spark growth inside and out.

Read the full article on