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The Total Expert Platform
The Home Lending Business and Reaching Reluctant Buyers
Record housing prices, rising interest rates, and limited inventory have left borrowers wondering how to secure their dream home. Despite a significant drop in mortgage applications, homeownership continues to be a major investment in America. Total Expert Founder and CEO Joe Welu spoke with Global Markets Reporter Jill Malandrino on ways lenders can keep homebuyers engaged and pursue their dreams of homeownership.
The Impact of the Total Expert Platform
Chief Digital Officer, Finance of America
Trusted by Modern Financial Institutions
Users give Total Expert 4.5 out of 5 stars.
Customers give Total Expert top marks for creating engaging customer experiences.
Total Expert customers are transforming their customer experience.
Purpose-Built for Financial Services
The Total Expert platform is built from the ground up with functionality specific to the unique needs of lending and financial institutions.
Customer insights driven by 40+ integrations for a true 360-degree view.
All-in-one CRM and marketing with intelligent automation at its core.
Pixel tracking and approval workflows for brand and regulatory compliance.
Human + Digital Connection
Make digital experiences just as impactful as in-person engagements with a platform focused on personalizing at scale.
360-degree contact view with access to behavioral, transactional, and motivational data
Segmentation to group contacts based on where they are in their financial journeys
Personalization at scale to tailor communications while still building essential 1:1 relationships