2020 Lessons Learned & Key Takeaways Part 3: Your Sales Strategy has to Change

Forget selling: The best run financial brands start building customers for life by building trust. Joe Welu and Sue Woodard explain why it’s important inform, educate and engage – not try to sell – in today’s complex and changing financial landscape.

Hosted By

Joe Welu
Founder & CEO

Joe Welu is the Founder and CEO of Total Expert, which he started in 2012 in the basement of a real estate office. Fast forward to 2019 and Total Expert is backed by some of the leading venture capital firms in Silicon Valley and has been named the fastest growing software company in the Midwest by the Inc. 500. Prior to starting Total Expert in 2012, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.